Illinois Policy Social Media (Reels/Carousels)
Illinois Policy Social Media (Reels/Carousels)
Behavioral Messaging Framework (SCARF Model)
During my time at Illinois Policy, I was trained in the SCARF behavioral framework, which identifies five core drivers of human motivation: Status, Certainty, Autonomy, Relatedness, and Fairness. We applied these principles to produce digital content designed to capture attention, build trust, and encourage meaningful audience action.