Created a high-energy hype video anticipating Michigan’s next Head Football Coach announcement. Spent weeks planning and prepping the edit so it would be ready the moment news broke. After hearing reports connecting Kyle Whittingham to the job on Christmas night, finalized and posted the video ahead of the official announcement. The video quickly gained traction, reaching over 150K views on Instagram and 131K views on Twitter, and was shared by multiple Michigan reporters who were impressed that a fully produced video was already live.